Press Release: April 7, 2012 - Rocky River Bicycle Fair

NEWS RELEASE

CONTACTS:
Tracey Bradnan, 440-781-7690 or tracey@centurycycles.com
Dianna Foley, 440-356-6702 or foley.dianna@rrcs.org

FOR IMMEDIATE RELEASE: APRIL 7, 2012

Rocky River Bicycle Fair on May 3 will help residents get ready
to ride school, work or just for fun

ROCKY RIVER, Ohio – Get your bicycle ready to roll at the Rocky River Bicycle Fair on Wednesday, May 3, from 6:30 to 8:00 p.m. at Rocky River Middle School (1631 Lakeview in Rocky River). Residents are invited to bring their bicycles for a free safety inspection and have the chance to win a bicycle helmet, get a free bike license and learn about the benefits of bicycling as well as the Rocky River Middle School Bike To School Challenge. It is free and open to the public.

The Rocky River Bicycle Safety Fair is part of the second annual Rocky River Bike To School Challenge sponsored by Century Cycles on May 7-24, 2012, which strives to inspire over 600 Rocky River Middle School students to ride their bikes to school as much as possible for three weeks, to improve their health, help the environment, and inspire the community to use a bicycle for short trips around town.

Last year, bicycling at Rocky River Middle School quadrupled during Bike To School Challenge, from an average of 49 bicyclists per day to 193 bicyclists to school per day. The students biked a total of 9,283 miles last year. They saved the environment an estimated 10,211 pounds of carbon dioxide emissions and their parents an estimated $1,679.50 in gasoline expenditures. The average round-trip to RRMS by students is 3.2 miles.

At the Rocky River Bicycle Fair:

• Professional bicycle mechanics from Century Cycles bicycle store in Rocky River will provide free bicycle safety inspections and display essential bike commuting gear.
• Century Cycles and Raleigh Bicycles are teaming up to give away 20 bicycle helmets to the first 20 families who attend (limit: one helmet per family).
• University Hospitals’ Rainbow Injury Prevention Center, Safe Kids Coalition, and Why Not Wear A Helmet will be on hand to communicate the importance of wearing a bicycle helmet and will assist Century Cycles staff with helmet fittings.
• Rocky River Bike to School Challenge organizers will be available to answer questions about the program.
• The Rocky River Police Department is providing free bike licenses.
• Bike Cleveland and Rocky River High School Environmental Club will have informational booths.

Century Cycles teams up with Rocky River Middle School to organize Bike To School Challenge, along with the support of fellow sponsors Raleigh Bicycles, Subway of Rocky River (Detroit Road), Honey Hut and Rocky River Middle School PTA.

For more information and regular updates about Rocky River Bike to School Challenge, go to www.centurycycles.com/to/bts.

With an enrollment of just over 2,700 in grades K-12, the Rocky River School District provides students with the benefits of a small-school setting and all the resources of a larger school district. Long known for its tradition of academic quality and support of physical activity, Rocky River received an “Excellent with Distinction” rating on the latest State Report Card showing that Rocky River students have continued to excel academically. Last year nearly 90 percent of River students continued on to college or universities across the country. The Rocky River Schools were ranked 5th in the prestigious Top Ten List of Cleveland Area Schools in the June, 2011 issue of Cleveland Magazine. www.rrcs.org

Century Cycles is an award-winning, locally-owned chain of independent bicycle stores in Medina, Peninsula, and Rocky River, providing all types of bicycles and friendly, expert service to northeast Ohio bicyclists and their families. Founded in 1992, Century Cycles is an authorized dealer of Raleigh, Giant, Electra, Surly and Haro bicycles, as well as Santana tandems. The Peninsula store also rents bicycles year-round for riding on the Towpath Trail in the Cuyahoga Valley National Park. www.centurycycles.com

Tracey Bradnan
Marketing/Events, Century Cycles
Cell: 440-781-7690
tracey@centurycycles.com

Dianna Foley
Executive Director, Communications & Technology
Rocky River City School District
Phone: 440-356-6702
foley.dianna@rrcs.org