Press Release: February 28, 2009 (Event Notice)

Contact:

Tracey Bradnan Cartwheel Communications Home Office: 440-835-3038 Cell Phone: 440-781-7690 tracey@cartwheelcleveland.com

For Immediate Release February 28, 2009

WHAT: Breaking Away Party with Masi and Century Cycles

WHY: A free party to celebrate the 30th anniversary of the classic bicycling movie "Breaking Away" and to introduce Masi Bicycles, Century Cycles' first new bicycle line in eight years.

WHEN: Friday, March 13, 2009

TIME: 7:00 P.M.

WHERE: Century Cycles in Rocky River (19955 Detroit Road, Rocky River, OH 44116
440-356-5705)

COST: Free and open to the public. No RSVP necessary.

FOR MORE INFORMATION: Call 440-356-5705. Online, please visit www.centurycycles.com or e-mail info@centurycycles.com.

PARTY DETAILS: Like most bicyclists and many movie fans, the folks at Century Cycles have a soft spot in their hearts for the movie "Breaking Away." When they realized that there was a convergence of coincidences - this year is the 30th anniversary of the movie's release in 1979, the main character ("Dave") in the movie rides a Masi, and Century Cycles just added the Masi bike line in January - it really meant only one thing: Party! Join them on March 13 and experience:

• Clips from the movie playing on a big screen set up in the store.
• Information on the 2009 Little 500 bike race at Indiana University, the site of the movie's inspiring finale and currently the biggest amateur bike race in the U.S.
• An embrace of Italian culture just like Dave, including "eenie" food (as his father calls Italian cuisine in the movie, catered by Coleone's in Avon) and opera music.
• "Little 500 Lager" and "Cutter India Pale Ale," while supplies last, specially-brewed for the party by Century Cycles' in-house beer brewer.
• A display of the full line of Masi steel bikes Century Cycles is now selling, with a rep from Masi on hand to give the inside scoop on them. There will also be a display of classic Masi bikes on loan from Masi owners in the area.
• Door and trivia contest prizes include two tickets to the 2009 Little 500 bike race, a Cinzano short-sleeved wool cycling jersey, cycling caps, "Breaking Away" DVDs, Masi signs, "CUTTER" t-shirts, and more.
• Grand Prize Giveaway: Enter a spring raffle to win a 2009 Masi Soulville (MSRP $875), a unique, classic steel bike that (according to Bicycling magazine) "only gets cooler with time." Raffle entries will be accepted at the party and then in-store through Century Cycles Spring Break Sale (April 2 - 5). The winner will be chosen from a drawing on Monday, April 6. (Winner need not be present to win.)
• A display of Scott Cowan's Campagnolo parts and accessory collection from the 1950s - 1980s. Cowan is the owner of Century Cycles, an avid collector of bicycles and bicycle paraphernalia, and a self-confessed sucker for Campagnolo's famous styling and quality.

"BREAKING AWAY" DETAILS:

• Released in the U.S. in 1979.
• Ranked #8 on the American Film Institute's 100 Most Inspiring Movies of All Time (2006).
• Ranked #8 on the American Film Institute's list of the 10 greatest films in the genre "sports" in June, 2008.
• Won the 1979 Academy Award for Best Original Screenplay for Steve Tesich, and was nominated for five other categories, including Best Picture and Best Supporting Actress.
• Plot Summary: Dave, 19, has just graduated high school in Bloomington, Indiana, with his three friends - Cyril, Moocher, and Mike. Dave enjoys racing bikes and dreams of competing against the famous Italian cycling teams one day. A coming of age story, the four friends try to break away from their "townie" or "cutter" reputations, fighting with nearby college snobs and giving Dave the chance to prove his bicycling skills.
• Stars included Dennis Christopher ("Dave"), Dennis Quaid ("Mike"), Daniel Stern ("Cyril"), Jackie Earle Haley ("Moocher"), Barbara Barrie ("Mom"), and Paul Dooley ("Dad").
• Dave's bike in the movie was a 1978 Masi Gran Criterium.
• The "Dave Stohler" character is based on David K. Blase, who had once led a team to victory in the Little 500 by riding 139 out of 200 laps, was the winning rider crossing the finish line, and had an Italian fixation. Blase has a cameo as a racing announcer in the movie.

PHOTOS AVAILABLE UPON REQUEST: High-res JPGs via email, including photos of the Masi Soulville grand prize.

ABOUT MASI BICYCLES:

At Masi Bicycles, as it has been for the better part of 70 years, it's all about the ride. Masi is still devoted to the basic principles of its founder and master bicycle builder, Faliero Masi, who was known as "The Tailor" because of the quality of his craftsmanship and his unbending belief in fitting the bike to the rider and the type of riding to be done. www.masibikes.com

ABOUT CENTURY CYCLES:

Century Cycles is an award-winning chain of independent bicycle stores in Medina, Peninsula, and Rocky River, providing high-quality bicycles and friendly, expert service to northeast Ohio bicyclists and their families. Century Cycles is an authorized dealer of Raleigh, Giant, Diamondback, Electra, Surly, Masi, Bianchi, and Haro bicycles, as well as Santana tandems. The Peninsula store also rents bicycles year-round for use on the Towpath Trail in the Cuyahoga Valley National Park.

For seven consecutive years, Century Cycles has been voted one of the top 100 bicycle retailers in the United States by Bicycle Retailer & Industry News magazine. In 2008, Century Cycles was ranked in the top 10 among 1,200 Raleigh dealers in the United States for bicycle sales and was a finalist for the Smart Business World Class Customer Service Award.

Website: www.centurycycles.com

Blog: www.blog.centurycycles.com

Twitter: www.twitter.com/CenturyCycles

1079 North Court Street, Medina, OH 44256
330-722-7119

1621 Main Street (Route 303), Peninsula, OH 44264
330-657-2209

19955 Detroit Road, Rocky River, OH 44116
440-356-5705

Define your life. Ride a bike.^TM