Press Release: June 9, 2009

Contact:

Tracey Bradnan Cartwheel Communications Cell Phone: 440-781-7690 Office: 440-835-3038 tracey@cartwheelcleveland.com

For Immediate Release June 9, 2009 (Photos available upon request.)

Peninsula OH (June 9, 2009) - Century Cycles is teaming up with NiteRider Technical Lighting Systems to offer local bicyclists the chance to try the company's innovative, high-powered lights on a Century Cycles Night Ride on the Towpath Trail on Saturday, June 27. The NiteRider bicycle light display and demo begins at 6 p.m. in the parking lot of the Century Cycles bicycle store in Peninsula, Ohio (1621 Main Street, on Route 303 between Route 8 and I-271, next to the Winking Lizard Tavern). The Night Ride starts in the same lot at 8 p.m.

The NiteRider trailer, a 35-foot rolling showroom that goes to bicycling events around the country, will display the complete line of NiteRider bicycle lighting systems. Company representatives will be on hand to answer questions, distribute catalogs and give away a NiteRider MiNewt Mini-USB bicycle light (MSRP: $100) by random drawing to one lucky Century Cycles Night Ride participant.

NiteRider will also have 50 bike lights available for bicyclists to demo on the two-hour Century Cycles Night Ride on the Towpath Trail at 8 p.m. Those interested in using a NiteRider demo light on the Night Ride must provide a driver's license and credit card as collateral, and all demo lights are on a first-come, first-served basis.

For more information, call Century Cycles in Peninsula at 330-657-2209. Online, please visit www.centurycycles.com or e-mail info@centurycycles.com.

Now in their 14^th year, Century Cycles Night Rides on the Towpath Trail are FREE group bicycle rides at night along one of the area's most popular bike paths - the Towpath Trail in the Cuyahoga Valley National Park. Every Night Ride this year has averaged over 100 bicyclists, who enjoy it as a fun family outing, a unique date night, or a just a great bicycle ride with friends by moonlight.

Century Cycles Night Rides on the Towpath Trail are open to all skill levels, and they are led and supported by Century Cycles staff. Each moderately-paced ride starts at 8 p.m. in the parking lot of the Century Cycles in Peninsula and is approximately 15-20 miles long (about two hours). Parking is available at the Lock 29 Trailhead, just north of the store. Helmets and bike lights are required. Children 15 years old and younger must be accompanied by an adult.

The remaining 2009 dates for Century Cycles Night Rides on the Towpath Trail are: Saturday, June 27; Friday, July 10; Saturday, July 25; Saturday, August 8; Friday, August 28; Saturday, September 19; and Friday, October 9.

Founded in 1989, NiteRider is widely recognized as a leading innovator and trailblazer in the bicycle lighting industry. The Company is known internationally for the stylish design, high performance and quality of its lighting products as well as for its unparalleled, high standards for customer service. Over the years, NiteRider has sponsored legends in the sport like NORBA legend Tinker Juarez and ultra-distance legend John Stamstad, both inductees of the Mountain Bike Hall of Fame. www.niterider.com

ABOUT CENTURY CYCLES: Century Cycles is an award-winning chain of independent bicycle stores in Medina, Peninsula, and Rocky River, providing high-quality bicycles and friendly, expert service to northeast Ohio bicyclists and their families. Century Cycles is an authorized dealer of Raleigh, Giant, Diamondback, Electra, Surly, Masi, Bianchi, DK, and Haro bicycles, as well as Santana tandems. The Peninsula store also rents bicycles year-round for use on the Towpath Trail in the Cuyahoga Valley National Park.

Define your life. Ride a bike.^TM

In April, Century Cycles was named a 2008 Bike Shop of the Year, one of only eight bicycle stores honored nationwide by the League of American Bicyclists. Last month, Century Cycles was voted a Top 100 Bicycle Retailer in the United States for the eighth consecutive year by Bicycle Retailer & Industry News magazine.

Website: www.centurycycles.com
Blog: www.blog.centurycycles.com
Twitter: www.twitter.com/CenturyCycles

1079 North Court Street, Medina, OH 44256; 330-722-7119

1621 Main Street (Route 303), Peninsula, OH 44264; 330-657-2209

19955 Detroit Road, Rocky River, OH 44116; 440-356-5705