Press Release: May 16, 2012
NEWS RELEASE
CONTACTS:
Tracey Bradnan, 440-781-7690 or tracey@centurycycles.com
Karen Derby-Lovell, 440-617-7307 or Karen.Derby-Lovell@bayschoolsohio.org
Dianna Foley, 440-356-6702 or foley.dianna@rrcs.org
Jeanne Hurt, 330-636-3112 or hurtj@mcsoh.org
FOR IMMEDIATE RELEASE: MAY 16, 2012
Raleigh Bicycles offers video contest with bike prize for Bike
To School Challenge
ROCKY RIVER, Ohio – Hundreds of students have been bicycling to school for 2012 Bike To School
Challenge (BTSC) for a chance to win a new Raleigh bicycle and other grand prizes. Now parents,
teachers and the entire Bike To School communities have a chance to win a bike from BTSC sponsor
Raleigh Bicycles in an online video contest now through the conclusion of BTSC on May 25.
Simply go to Raleigh’s website, www.myreasonstoride.com, and submit a video about what riding a
bicycle means to you. Tag your submission with “CenturyBTS” and the most compelling video will win a
Raleigh Revenio 3.0 or Raleigh Capri 3.0 road bike (retail: $1,299.99), awarded in early June when the
video will also be highlighted on the website.
The videos don’t have to be professional (cell phone videos are fine) or lengthy. Students participating
in the program are also encouraged and invited to submit videos. Videos must be submitted by May 25,
2012, the last day of Bike To School Challenge.
Reasons To Ride is Raleigh Bicycles’ initiative to create an interactive quilt designed to bring together a
community of people and their stories – what motivates or inspires or compels or brings joy when riding a bike. As a major Bike To School Challenge sponsor, Raleigh Bicycles is also donating two Raleigh bicycle grand prizes per school, a $500 award for each BTSC school that exceeds its bicycling goals, two $1,000
scholarships for Bay High School seniors, and daily prizes such as buttons and stickers.
Bike To School Challenge Concludes First Week
Today concludes the first week of Bike To School Challenge, which was a rousing success. The program
also attracted the attention of National Bike To School Day organizers, which was on May 9, for the huge numbers of bicyclists counted at each school on that day. Daily ride numbers for the first week are:
Bay Middle School: May 7, 424 bikes; May 8, 203 bikes; May 9, 538 bikes; May 10, 505 bikes; and May 11, 548 bikes (highest ride day of week; 69% of school).
Bay High School: May 7, 127 bikes; May 8, 56 bikes; May 9, 132 bikes; May 10, 133 bikes; and May 11, 135 bikes (highest ride day of week; 17% of school).
Rocky River Middle School: May 7, 203 bikes; May 8, 93 bikes; May 9, 256 bikes; May 10, 297 bikes; and May 11, 344 bikes (highest ride day of week; 56% of school).
Root Middle School in Medina: May 7, 97 bikes; May 8, 73 bikes; May 9, 124 bikes (highest ride day of
week; 14% of school); May 10, 121 bikes; and May 11, 122 bikes.
Claggett Middle School in Medina: May 7, 45 bikes; May 8, 32 bikes; May 9, 64 bikes; May 10, 67 bikes; and May 11, 72 bikes (highest ride day of week; 8% of school).
For regular updates and more information about Bike To School Challenge, visit www.centurycycles.com/to/BTS or follow it at www.facebook.com/BikeToSchoolChallenge.